How to Reactivate Sales and Ranking of Old Amazon Products

If new products are the hope of the store and the source of growth, then old products are the guarantee of performance!

01     Analyze the number of reviews and star ratings of products

1. Find negative reviews : For sellers, the best way is to contact them using legal means;

2. Resolving negative reviews : Generally, buyers who leave negative reviews are likely to return the product. In this case, you can find the buyer with the ID of the buyer who left the negative review from the return order, and provide the customer with a compensation plan. There is a certain probability that the negative review can be deleted.

3. Analyze feedback : Organize and collect buyer return feedback from the buyer’s voice, analyze negative reviews and feedback, guide the optimization of product quality, and assist in operational decision-making.

4. Failure to promptly take action after the product is put on the shelves results in missing the platform’s traffic support period for new products.

5. Negative reviews were encountered during the promotion process, the negative review rate was high, and the rating was lower than 3.8 stars.

6. Product defects, poor quality and high return rate.

7. Out of stock or other accidents during the best promotion period.

02 Analyze inventory

03 Check traffic

04 Activate sales strategies for old products

05Advertiser placement and adjustment strategies

06 Product promotion plan without ordering

1. The product cost is 30 USD, the market price is 35-49 USD, adjust the selling price to 44.96 USD (it is recommended to start with high price and high discount, with a hurdle on 5/9)

2. Adjust the discount to $5 off for COUPON and $10 off for exclusive use, and maintain the price after discount.

Adjustment without placing an order: set the price to 39.992; set COUPON discount of 4 USD (at least 5%); set exclusive discount of 4 USD (at least 10%). Discount stacking is better than single discount!

07 Order breakthrough method

1. Continue to increase advertising traffic through advertising

2. Improve conversions through product copy, price, discount, review, QA, and video

3. As orders increase, natural traffic also increases, increasing natural orders.

4. Combine on-site flash sales with off-site promotions to boost sales

5. Keep working on it, accumulating link weight day after day, until you have enough natural traffic without doing any activities

6. Report activities and conduct promotions before the peak season to increase sales and profits several times during the peak season.