How to create Amazon A+ content? Break through the siege during the peak shopping season!

How to create Amazon A+ content? Break through the siege during the peak shopping season!

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It is learned that Amazon A+ Content is a unique tool within Amazon Seller Central that will allow sellers to create beautifully designed Amazon product descriptions for their product listings, including pictures, large infographics, and descriptive text.

Currently, this tool is free for brand-registered third-party sellers and all suppliers. With the peak season approaching, creating high-quality Amazon A+ content will help sellers improve their competitiveness and achieve explosive sales.
 
It is reported that creating Amazon A+ content can help sellers improve the competitiveness of their products, enhance the image of the entire platform, and help deepen consumers' impression of the brand. The specific benefits are as follows:
 

  • The conversion rate of the product will increase by 3%-10%.
  • Reduce product returns and negative reviews.
  • Show more specific details about the product.
  • Tell your brand story to increase brand awareness.
  • Increase consumer purchase rate.

 
01


How to Create Amazon A+ Content?

Step 1: Open Seller Central and click Advertising > A+ Content Management.


Step 2: Click Start Creating A+ Content and select the type of A+ content you want to create: Enhanced Product Descriptions or Brand Stories.


Step 3: Create a basic A+ content description, including name and language, then click Add Module.


Step 4: Select the section where you want to add A+ content.

 
Step 5: Apply the set sections to the ASIN(s).
Step 6: Review and submit for approval.
 
Here is a reminder for all sellers to pay attention to the following points when adding A+ content to products to avoid a slow approval process.
 

  • Do not include any special characters, such as trademark or copyright symbols;
  • Avoid using unsubstantiated language such as guarantees or best-selling products;
  • Proofread before submitting to make sure there are no spelling errors;
  • Do not mention competitors or other brand names;
  • Don’t repeat a word.
  • Make sure the image resolution is clear;
  • Do not include any links or mentions of your own store;
  • Images have specific size requirements (Logo: 600x180 Pixels; Banner: 970x300 Pixels; Comparison Image: 150x300 Pixels; 4-Image and Text Module: 220x220 Pixels; 4 Image Quadrants: 135x135 Pixels; All Others: 300x300 Pixels).

 
02


How can sellers fully optimize Amazon A+ content?

  • Provide unique and relevant product information, such as what couriers are supported, to help differentiate your products from the competition.


  • Keep the content short and to the point, providing the most important information in the image. Avoid long paragraphs of text and confusing language.


  • You can add some reviews and feedback about the product posted by consumers.


  • You can add keywords to each picture.


  • Check your competitors’ product listings and customer reviews to understand consumers’ questions about your products and make sure your A+ content provides information that addresses those questions.


  • Create stunning images and infographics that are guaranteed to have a visual impact


  • Provide some information about the product's efficacy and brand philosophy.


  • Create distinctive description language and page layout for products and brands (as shown below).

 
 
In short, if sellers want to create excellent Amazon A+ content, they need to invest a certain amount of time, but this investment can lay a certain foundation for the long-term development of products and brands. Therefore, it is recommended that all major sellers use this function as soon as possible to "break through the siege" in shopping and stay far ahead of their competitors.
 

Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.


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