What is GlowRoad? GlowRoad Review

GlowRoad is a well-known social commerce network platform in India. It is a C2C distribution network platform focusing on the women's market. By leveraging the advantages of the manufacturer and supplier network, it can help women start from scratch and run their business at home even with "zero investment".

About GlowRoad

GlowRoad was founded in June 2017 and is headquartered in Bangalore, India. It is a social commerce network platform that provides store opening, logistics and other services to its sellers in more than 400 cities around the world, and sells products to end customers. Currently, GlowRoad has more than 100,000 SKUs, mainly clothes and accessories, mainly targeting female sellers, and operates in a "zero investment" model - upstream suppliers including manufacturers and wholesalers can publish their products and best prices on the platform, and downstream sellers can purchase the required products through the platform, join personal stores, and can also decide the price of the products by themselves, and obtain more sales opportunities through social sharing.

"The e-commerce market typically sees a customer acquisition cost of $9 to $10, which far exceeds the company's profit on each product. GlowRoad's social attributes allow users to share store or item links on social platforms such as Facebook, WhatsApp, and Instagram. Users can purchase through the link themselves, and the link can be shared multiple times. As long as the end customer purchases through the link, the seller can earn money."

Kunal Sinha, the company's co-founder and CEO, mentioned, "Our repeat customer rate is as high as 74%. The average cost of each transaction is about $10, and the customer acquisition cost is less than $3, which is an important factor in why we can keep costs low. Combined with a controllable marketing budget and continued cost optimization, GlowRoad is expected to achieve profitability within the year."

Financing History

2019-06-11Received USD 11.5 million in Series B+ financing from Xiangfeng Investment and Hantou Partners

2019-03-20Received USD 10 million in Series B financing from Accel Partners and CDH Investments

2017-09-14 Obtained USD 2 million in Series A funding from Accel Partners